The story goes like this:
M.I.A. goes to the Caribbean, meets an albino teenager named Okley Leslie, is inspired by his life and activities, and makes a short film about him. The film features seizure-inducing bold-printed clothing, causing suspicions of a fashion venture among M.I.A. fans. This is later confirmed at New York Fashion Week, when the rapper launches a line called "Okley Run" that sells at Opening Ceremony.
While somewhat unexpected, it's not entirely surprising, since today, launching your own clothing line is officially a big career move, like Playboy or rehab. Once only available if you lived in New York,
this week the range launches online. Featuring hoodies, T-shirts, tanks, and leggings, the prints are in line with M.I.A's signature album art, and draw from African, Islamic, and Mexican aesthetics.
The palette is made up of bold Crayola colors, in geometric patterns, with a pixelated look. It's a bit on the pricey side (with hoodies selling at $180.00) but will nicely add to any out-of-control wardrobe.
It leaves one to wonder, though – how much are you really gonna pay for a hoodie?
--AISHA ATTACK
Chloe Sevigny also has a clothing lineAnd Peaches Geldof...And Justin Timberlake...And Kate Moss!