Here’s a way to take Brandon Martinez, hair stylist and reality TV star, home with you: Check out his B. The Product hair treatments.
After years working in salons and trying to hunt down his favorite hard-to-find products, the California bad boy (best known as Jonathan Antin’s frenemy in Blow Out
) decided he was better off making them himself. Cue the launch of his line of shampoos, conditioners, and styling aids.
“Heat, sun, and bad water are the worst things for hair. So protecting from these pollutants was a big thing I wanted to do,” explains Martinez. Although his entire line is made in California with a variety of plant extracts, Martinez insists that B. The Product isn’t organic—and doesn’t need to be. “What it’s fighting in the elements isn’t natural, it’s man-made, so you need a product to open up and protect your hair.”
And though the packaging is loud, graphic, and quite cool, it’s really the products themselves that left us impressed; favorites in the NYLON office include his shampoo and conditioner for color-treated locks and Tacked, an organic styling paste. No surprise since Martinez knew that, as a semi-celeb in the hair world, he’d get ripped to shreds if his products were anything but perfect: “I think the first impression other stylists have when they see me come out with a product is, ‘Who the fuck are you?’ I knew I had to know my shit, so I stayed at home every night and read ingredients and learned what to do. At the end of the day, whether you hate me or love me, my products are off the hook.”
As for the future, Martinez can’t say much but promises that he has a new product that will “blow your mind. It will get rid of frizz immediately. Literally, you can pull this thing out and do a wipe down and just dispose of it. It’s sick.” Perhaps a Nobel Peace Prize for putting an end to global frizz is in Martinez’s future...
REBECCA WILLA DAVIS
B. The Product is available at www.btheproduct.com