Last season, Colette invaded Fifth Avenue, opening a tiny store with toys, clothes, music, and the biggest infusion of cool New York has gotten in a long time.
We wish the boutique could have stayed in Manhattan forever, but at least it's been relinquished for a very good cause: AIDS awareness and recovery.
Starting this Friday, the old Colette pop-up venue turns into (RED), a shop created by Bono and Bobby Shriver to raise money for the Global Fund to end AIDS, tuberculosis, and malaria in Africa.
The space features products from Apple, Converse, Dell, Gap, Emporio Armani, Hallmark and Starbucks, with a portion of all proceeds going to the charity... and 100% of all sales going towards your stash of good karma.
Besides, who doesn't want a bright red iPhone?
--FARAN KRENTCIL680 Fifth Avenue between 53rd and 54th St., NYCwww.theglobalfund.org