You can get Wet 'n Wild at CVS drugstores, but what about Pop Beauty, Juicy Couture, and Marc Jacobs perfume?
Starting this month, that's possible, too.
The pharmacy and Hallmark card ho tspot is launching Beauty 360, a separate section of CVS that sells "luxury" makeup stuff just a few feet down from the aisles of laundry detergent and Q-Tips.
Brands in the new space - starting this week in Washington DC and next month in California, with more spaces rolling out all through 2009 - include Supersmile, Paula Dorf, and ModelCo, a NYLON favorite from Australia with possibly the best spray tan we've ever encountered.
And the CVS brand makeup remover is really good, too.