FIRST LOOK: CHARLOTTE RONSON FOR JCPENNEY

FIRST LOOK: CHARLOTTE RONSON FOR JCPENNEY

The downtown designer has $30 dresses. Now we are so happy, we do the dance of joy.


There's lots to weigh when considering "fast fashion" - the environmental impact of mass produced stuff, for instance, or the debate if you really need another floral dress.

But when you decide to buy into a diffusion line, one thing is really great about it - democracy has officially woven itself into the fabric of fashion.  No longer can girls get teased for shopping at mall stores; no longer can "having the best stuff" be exclusive to the fewest people.

That's ultimately why we're in love with Charlotte Ronson's new line, I Heart Ronson, for JC Penney.  Available starting this February, the clothes bring Charlotte's downtown, rock babe aesthetic to those who can't shop in Soho, Los Angeles, or Tokyo, and it does it at rock bottom prices.

And while we'd caution you against buying anything you don't really, really want, we'll definitely agree:  It's okay to want it all.
--FARAN KRENTCIL

www.jcpenney.com

www.charlotteronson.com




This story was published on October 30, 2008.


CONTENT RATING: ( 41 )

tes

10/30/2008


I'm stoked!

kat

10/30/2008


adorable.

Felicia

10/30/2008


JCPenny just became my new favorite store. :D

Mel

10/30/2008


Surprisingly, I really love all of the clothes shown. They're very amazing.

Jessica

10/30/2008


i love! i love!

emily

10/30/2008


can't wait to buy!!

meghan

10/30/2008


can you say dream come true??? this is like target's GO international, only exponentially better. will they be available at every store?

valerie

10/30/2008


considering I work at JC Penney and receive 20% discounts: Yes! it is totally worth it!!! And also because of the fact that most of the clothes & styles there, well...sucks.

valerie

10/30/2008


considering I work at JC Penney and receive 20% discounts: Yes! it is totally worth it!!! And also because of the fact that most of the clothes & styles there, well...sucks.

kate

10/30/2008


love love LOVE it! :) I think this just made my day :) everything is so trendy and chic!

Pam

10/30/2008


I never shop at JCPenny like Val said they suck but this changes my mind. lovely clothes.

Andrea

10/30/2008


This is exciting! I usually steer clear of jcpenney, but this will make me stop by

natalie

10/31/2008


hahaha i work for JCPENNEY also and i'm about to quit but i might consider staying if this is coming! hahaha yay to the use of 20% discount and to my slick ways of stealing coupons...jk, ha not really.

Ala

11/01/2008


.... Haven't set foot inside a JC Penny in years but come february you'll definately hear my heels clicking down their hallways.

Karen

11/01/2008


One question: how freaking lucky did the people over at JC Penny get for Charlotte Ronson to design clothes for THEM??? This will actually force me into that store when I'm not buying bath towels.

'nicole

11/02/2008


i agree with karen: when did jc penney become cool enough to have charlotte ronson design a line for them? jk. kind of. i will most def. shop there for c. ronson and only that brand.

Naade

11/04/2008


I guess I'm sorta excited.

carla

11/05/2008


These clothing designs totally suck---- wtf I thought that the last time I witnessed her poor excuses for original clothing design- man- This is bad.

carla

11/05/2008


Let me add... You could dig through any freakin thrift store and put together these ensembles. And I don't mean great thrift store finds- I mean the crap that you dig through and ignore in Jet Rag's parking lot.

Stephanie

11/05/2008


I really like the clothes, but only because I am in love with all things luella, and this line looks just like a bunch of luella imitations.

erika

11/06/2008


kind of expected more from charlotte ronson but what do you expect for jc penny designs?? if you want the real charlotte ronson stuff go buy it. and i do admit a lot of this does look luella.

Bri

11/08/2008


OMG OMG OMG OMG OMG OMG OMG OMG!!!! Obviously, I'm excited :D

Bri

11/08/2008


OMG OMG OMG OMG OMG OMG OMG OMG!!!! Obviously, I'm excited :D

mayuly

11/08/2008


asdfghjkl; definitely cannot wait for this to happen, i will be at jcpennys!! yayyayyyy <3

Janette

11/11/2008


My five-heart rating is for the article rather than the designs... what a charming way of reminding us that "fast fashion" isn't always as innocent as it seems! You're so smart, as always. Thanks for that.

Sarah

11/13/2008


Oops. I just drooled on my keyboard.

candice

11/18/2008


could these clothes get any cuter? omg. I LOVE the striped skirt, the flowy purple wrap dress and the belted oh-so-frickin-cute gray jacket. I'm going to JcPenny.com now! lol. My sister is gonna have one hell of a Christmas!

kate

12/08/2008


amazing clothes at amazing prices!

Ruby

12/17/2008


YESSS! I work at jcpenney, I'm so using my discount on these clothes come February. And LOL, jcp is actually getting some non-grandma looking clothes now ;p

stef

01/15/2009


hey ,,,I work at a JCP and will try to post as soon as we get the stuff in cuz i work at one of the more prominent ones that gets stuff in right away in NJ

natalie

01/25/2009


like i saw above in my other comment i will be ready for when this comes. I work at a JCP in ny and i asked my manager when this is coming around and she said as soon as feb. they've already made room for it!

eleanor

02/03/2009


i dont know where nylon got these pics but i went to check it out today and it was nothing really too special and i was super bummed! it looks really cute on the models but...well see for yourself.

emily

02/05/2009


yeah I was totally dissappointed when I saw this collection in person. half of clothing in these images are not even there...it's a whole bunch of less fashionable clothes...hmmm =/

erythel

02/20/2009


Charlotte's clothing line is an absolute fashion yes !!!!

LP

05/15/2009


My friend and I just went to JCPenny's to check out their shoes (since that is the only thing I buy in there) and we passed a I heart Ronson section that I assume is charlotte ronson's clothes those close are hideous I honestly thought that line was made by a little old blue haired lady (the clothes are way out of fashion and look more like something you would see on little house on the prairie. I had never seen Charlotte Ronson's clothes before this and I can not believe people were this excited to see such horrible clothing. Oh well to each is own.

Mary

08/21/2009


She must dress Lindsay...who always looks like crap! I would give no rating if I could.

mbt

06/14/2010


it is a great blog ,i like here.buy the way ,if you like MBT shoes then you can come to have a look.

cheap coach handbags

10/18/2010


it is totally worth it!!! And also because of the fact that most of the clothes

Cheap Ugg

11/10/2010


I like it!

Black Mold Removal

04/29/2011


Hello, I just wanted to leave a comment, thanks! Bye!

Women's Swimwear

08/22/2011


Nice artic,I am agree with you


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