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LAND OF THE FREE
YSL tote bags cost $0, but might start a fashion riot.
It seems the crew at Yves Saint Laurent has taken their cue from Freebie Friday and started something huge:
A canvas tote bag featuring their iconic logo, upside-down, that will get handed out for free on September 6.
The stunt, set to hype their latest ad campaign, will happen in New York, Paris, London, Tokyo, and Hong Kong, but we're not expecting it to last long:
With Naomi Campbell as their campaign cover girl and an accessory so simple (and so thoroughly branded), it might just top their much-wanted Muse bag, this thing is going to be gone in seconds.
Ready? Set? Grab.
FARAN KRENTCIL
A canvas tote bag featuring their iconic logo, upside-down, that will get handed out for free on September 6.
The stunt, set to hype their latest ad campaign, will happen in New York, Paris, London, Tokyo, and Hong Kong, but we're not expecting it to last long:
With Naomi Campbell as their campaign cover girl and an accessory so simple (and so thoroughly branded), it might just top their much-wanted Muse bag, this thing is going to be gone in seconds.
Ready? Set? Grab.
FARAN KRENTCIL
This story was published on August 27, 2008.
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CONTENT RATING:
( 16 )
( 16 )
E'Jae
08/27/2008
I love this idea! Where will they be giving them away?
E'Jae
08/27/2008
I love this idea! Where will they be giving them away?
Olive Tree
08/27/2008
I'm pretty sure that its being held at the New York, Paris, London, Tokyo, and Hong Kong stores.
kat
08/27/2008
what stores will these bags be handed out at? what countries? cities? malls?
(:
LK
08/27/2008
I won't be near any of the locations since there in capitals of the world, but something tells me that the bags will also be sold at skyrocketed prices. Probably like the "I'm Not a Plastic Bag" that sold for a few pounds? There will probably be fakes of this free bag...
izzy
08/28/2008
i want one :'(
audrey
08/29/2008
oooh i want one! xxxx
Samantha
08/30/2008
where will they be?? soho? maybe right on houston like last year when they gave out the giselle ad/magazine??? check out my blog for more fashion http://omowrites.blogspot.com THANKS!!
galatea.
09/01/2008
i'll be there!
ughhh. i love new york!
CESAR
09/01/2008
I SOOOOOOO NEED THIS TOTE
CESAR
09/01/2008
I SOOOOOOO NEED THIS TOTE
Larisa
09/03/2008
I want the TOTE! Where can I get it? :)
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