The youtube video features Stahl expanding on four sentences in the whole article, and it’s more product-placement related material. While Stahl mentions getting exclusive interviews with Tinker Hatfield and getting the chance to see Kobe Bryant introduce a new pair of sneakers, neither are seen in the film. The only interview is with Jesse Leyva, the design director, who introduces the line of sneakers in less than 20 words before Stahl spends more time panning over them. The connection of the magazine content and the youtube video was the Nike theme, however there wasn’t a clear sense of integration and the video wasn’t high-quality in any sense. The video left the audience hoping there was more to the article, while the article left the audience hoping there was more to the online content.

The youtube video features Stahl expanding on four sentences in the whole article,