PHOTO FINISH

Put your pictures on your Nikes... but only if you're visiting Europe.

Nike iD will be celebrating ten years of giving its customers the power of creation, and now it has yet another way to customize your kicks.

Known as Nike PhotoiD, the new technique goes straight from your eyes, to your mobile phone, to your feet.

Here is how it works:

    • Take a photo with your mobile phone.
    • Send your photo to Nike via text message.
    • Nike iD instantly returns a text message with a unique sneaker color combination lifted from your digital picture.

From there you can send it to friends, use as your wallpaper, or click the link to order the shoes.

The project is only available in nine European countries at the moment, we here at NYLON are hoping that it will soon be coming stateside very soon.

Until then, it's just another excuse to grab your passport…
AMANDA JEAN BLACK



This story was published on June 27, 2008.