YOUR AURA - IT'S PURPLE
Can a digital camera reveal your inner self? Uh, we're not holding our breath.
“Don’t think, just shoot.”
This story was published on June 19, 2008.
No, this isn’t some kind of NRA slogan. It’s the motto of Lomography, the Austrian camera company who believe that images should never be perfect. This month, the brand releases the Colorsplash, a camera that comes with colored gels corresponding (theoretically) to the seven chakras of the body.
Images taken by the Colorsplash do look pretty cool, but we question the spiritual connection here. The seven chakras of the body are “base, sacral, solar plexus, heart, throat, brow and chin” and they’re said to correspond to the seven colors of the rainbow.
A hardcover book called “Colorsplash Chakras,” also released this month, may be the coolest part of this whole endeavor. The 384-page book explains the philosophy behind the camera, and features hundreds of Colorsplash images from photographers around the world, including Kareem Black and Nick Rhodes (who is technically a musician, but okay…).
Perhaps this camera can fill the hipster void left by Polaroid. And while emphasizing colors on a digital camera is nothing new (our Canon can do it when you switch it’s setting to “Night Party”), we’d still be interested to try photographing our way to a more positive aura.