STORE 24

Opening Ceremony stays open all night for the Olympics. Dance party in the dressing rooms?

Online shopping lets you score favorite sneakers and jeans way after midnight, but actually sneaking into a store at 3 am?

That's not really possible - unless it's on August 8, in New York City.

That's when the too-cool-for-everyone boutique, Opening Ceremony, flings open its doors for 72 hours straight in celebration of the Beijing Olympics.

It may sound random, but really it's fitting:

Opening Ceremony only stocks clothes from Olympic host cities, and its name references the giant party and parade at the start of every Olympic games.

Besides buying TopShop, Acne Jeans, and tons of other cult clothing favorites at the store, there might also be some other activities - like 3 am Scrabble and underground disco dances - to fuel your insomnia during the shopping spree.
FARAN KRENTCI



This story was published on June 16, 2008.