Turning 30 isn’t fun, unless you are a rainbow flag. Then, Absolut will throw you a party. The vodka brand has long embraced the gay rights movement, so to celebrate the 30th-anniversary of red, orange, yellow, etc. this month, it is releasing a limited-edition Absolut Rainbow bottle, wrapped in brightly-hued bands. Part of a global initiative, Absolut Colors, the bottle will be available exclusively at Colette
on July 1st, and the first five orders will get The Absolut Colors Cocktail Book
thrown in for free (the proceeds from those who buy the guide will be donated to Pride London). Cheers!
AMANDA JEAN BLACK