WHIP IT GOOD
Sebastian Professional gets in Cory Kennedy's hair.
Christy Turlington’s got Great Lashes. Milla Jovovich? Well, she’s Worth it. Fergie lives a life glamorous enough for M.A.C. And mademoiselle Keira Knightley recently replaced Kate Moss as Chanel’s new muse. The beauty brand credo hasn’t changed in years: If you are a supermodel, actress, or pop star, your perfect looks must inform the, er, less than perfect masses. So, we’re pleasantly surprised to see that in seeking out a face for its new campaign, Sebastian Professional turned its attention from the silver screen to the computer screen, calling upon Cory Kennedy to tell it like It is.
This story was published on May 27, 2008.
“Of course I feel pressure!” confesses Kennedy on being the new face of the iconic hair care company. For those of you who have been living under a rock, the high schooler-cum-It Girl’s claim to fame were party photos taken of her by Los Angeles’ Mark the Cobrasnake two years ago. People liked her style (and still do, so much so that the socks she wore on her 18th birthday this February were auctioned off on eBay for fifty bucks). Kennedy now counts designer Jeremy Scott as one of her best friends and has appeared on countless magazine covers, including NYLON, who gave her a column, Cory’s Corner, where she is challenged to make Mom jeans and Kmart livery look good.
“I’m always into experimenting and trying new things, but always being myself no matter what I’m doing or wearing or whatever,” says Kennedy. “I think the people at Sebastian get that and like that about me.” Kennedy is no stranger to the beauty campaign—she was the face of Urban Decay this spring—but Sebastian is resting an entire relaunch in her hands, or rather, her hair. The brand has been creating cult products since the’70s such as Potion 9, “the industry’s first wearable treatment,” and the Shaper Hairspray that recently starred in the Broadway musical of the same name. And Kennedy will introduce the newest, Whipped Crème, a non-sticky and sweet-smelling shaping cream. Wait, a styling tool for a D.I.Y. icon? “I’m always switching it up and playing with different looks. This product is actually something I can use,” Kennedy explains. “The people that are going to use it aren’t much different than me, so it just makes more sense to use someone to represent a product that the audience can relate to.” We couldn’t agree more.