ROXY has always embodied a young, fun philosophy. So, it’s fitting that the surf brand would set off on a tour around the country, entitled Follow Your Heart, to inspire ladies to, well, do just that. It kicked off in Los Angeles with a concert, but before the tour wraps in July, it will hit 12 cities in search of the new ROXY girl. If you—and we quote—“love every minute of life,” submit a video with proof. The winner gets a $10,000 grant to chase her dream. Or, when the concert arrives in your home town, go and get free ROXY flip flops and T-shirts, surf DVDs, Charlotte Sometimes CDs, and beauty products.
LAURA HELMS

http://followyourheart.roxy.com/

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