AUDREY'S HIGH FIVE
Chanel Number Five searches close to home for its next big face.
The scent of Chanel No. Five is eternal, but that doesn't mean its ad campaign has to be.
After years of theatrical campaigns from Nicole Kidman, Chanel announced today that its new slew of Chanel No. 5 ads would star the French film actress Audrey Tatou.
Audrey's pulling a kind of double duty for Chanel"
Besides being the face of their famous perfume - sorry, parfum - she'll also star as Coco Chanel herself in a hotly anticipated Anne Fontaine film about the fashion legend.
With all the Chanel hype on her shoulders, we hope Audrey gets a free 2.55 bag...
FARAN KRENTCIL
This story was published on May 5, 2008.