SMILE LIKE YOU MEAN IT
Perfume, not Prozac? Leave it to the French...
When we got an envelope on our desk that read "THE FIRST HAPPY THERAPY CONCEPT IS COMING TO AMERICA," we thought it had to involve Adam Brody.
Alas, we were wrong: According to French perfume house Fermenich, all it really needs is "an energizing top note."
That's the concept of SMILEY, a new perfume designed to lift moods, elevate spirits, and replace chocolate / smoking / shopping (but hopefully not sex) as the mood elevator of choice.
Featuring scent layers like orange (for energy), cocoa (for sweetness), and Myrrh (for calm), SMILEY claims to "bring a feeling of comfort often associated with positive childhood memories."
So how'd it do?
Web editor Samantha said, "It's nice, but it's not making me super happy."
But I said, "Really? Cause I feel kinda giddy... and I haven't even had Starbucks yet."
But we both think it's worth it to sample and see - after all, if a perfume can get you through a mild case of the moody blues, it's just as good as magic.
FARAN KRENTCIL
Alas, we were wrong: According to French perfume house Fermenich, all it really needs is "an energizing top note."
That's the concept of SMILEY, a new perfume designed to lift moods, elevate spirits, and replace chocolate / smoking / shopping (but hopefully not sex) as the mood elevator of choice.
Featuring scent layers like orange (for energy), cocoa (for sweetness), and Myrrh (for calm), SMILEY claims to "bring a feeling of comfort often associated with positive childhood memories."
So how'd it do?
Web editor Samantha said, "It's nice, but it's not making me super happy."
But I said, "Really? Cause I feel kinda giddy... and I haven't even had Starbucks yet."
But we both think it's worth it to sample and see - after all, if a perfume can get you through a mild case of the moody blues, it's just as good as magic.
FARAN KRENTCIL
This story was published on April 22, 2008.
CONTENT RATING:
( 6 )
( 6 )
Rosy
04/24/2008
One of my biggest indulgences is perfume.
Scents, pleasures without the calories.
nicole
05/07/2008
hmm. i wonder what happiness smells like. to me it smells like a big hamburger and chips with coke.
nicole
05/07/2008
hmm. i wonder what happiness smells like. to me it smells like a big hamburger and chips with coke.
nicole
05/07/2008
hmm. i wonder what happiness smells like. to me it smells like a big hamburger and chips with coke.
Sabina
05/10/2008
Well,I smelled it when I was in Sephora in Paris and it smell is very energetic.Beside from that I think it is and interesting marketing point.I would reather have the Beat from Burberry :))
Betty
05/13/2008
I smelled it. It is very cloying. Sickly sweet and strong. Didn't make me happy.
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