Quiet Hero isn’t your average T-shirt line. The designer, Lee Selman spent her formative years as a camel handler, owned a desert expedition company in the Sahara, and dabbled in real estate before, she says, “ended up with the germ of Quiet Hero.” Teaming up with artist and animal lover Carla Naden, and former Navy SEAL, Nik Hawks, the result is a collection of tees with whimsical illustrations and typography spun from an eco-friendly organic cotton and bamboo blend…and the coolest website graphics we’ve seen in a while. Quiet Hero lives up to its namesake as well, with Operation Quiet Hero donating to everyone from world hunger charity Heifer to PETA.What is the Quiet Hero aesthetic?
An honest sauciness, an attempt at pure translation from mind to ink, a tenacious following of paths off our map. Confidence in our purpose, a love of all things, taking joy in the rough-and-tumble of living. What inspires the eclectic designs/illustrations?
One part world-traveler, one part 144 pounds of muscular TNT, and one part animal activist. Mix well around an old wooden table in a well-lit back room, add homemade popcorn, a few bites of challah, and plenty of lapsang souchoung. A splash of high-spirited argument and you've got the Quiet Hero team working in aggravated harmony.What music do you listen to when you design?
MIA, Leslie and the Ly’s, Spank Rock, Youssou N'Dour, Habib Koite, the birds in the backyard, and the occasional frantic yelps of Birdie the cattle dog as she is woken (yet again) by the mail man.How did Operation Quiet Hero come about?
I lived in Nicaragua for a year during the Iran-Contra War and saw what war does to people. Our commando went to Iraq. Our artist is involved in animal rescue. OQH is an expression of love and compassion for those who are suffering in the world. As Quiet Hero grows, the giving itself is enough and we're trying to keep OQH a little more under the radar. We're in business to have fun being creative; giving people a hand when needed is our reward for doing a good job.