IT'S A G THING

Guess goes green.

There’s no question Guess? knows how to get your attention (see Bianca Balti above), but the brand’s latest venture proves it’s got beauty and brains. Mr. Marciano has designed an eco-friendly capsule collection, Guess Green, that comprises chemical dye-free denim and organic cotton tops for men and women. With the pair of pinched ankle bootcuts, ribbed tank embossed with a smudgy earth and peace sign, and handtags made from recycled paper and printed with soy-based ink, this T-shirt-and-jeans combo is as much a no-brainer as, well, recycling. More so since 10% of the proceeds will benefit the Environmental Media Association, which uses the entertainment industry to spread the word on sustainability. SG

Available in April ($178 for jeans, $29 for the womens tank, $39 for the mens tee). For store locations, see guess.com.



This story was published on March 17, 2008.