While jeans have always been part of the American way of life, never before has denim been such a force of nature - and an easy way to go broke. What was once a functional staple has become the anchor to a wardrobe, reasonably priced anywhere between $200 and death.
We embark on a quest to find that perfect pair, and cannot settle for the heartbreaking, inevitable result of time: fading.
It’s only natural, then, that the indigo industry got its own beauty regimen. Enter BluWash
, the detergent geared towards that special grade of garment that’s both heavily used and totally precious.
The ticket to maintaining the denim’s pristine hue lies in BluWash’s blend of eco-friendly agents that neutralize chlorine and other fade-inducing chemicals.
Tag team the load with BluWash Soft fabric softener during the rinse cycle, and you’ve got jeans that look new but feel wonderfully worn.
And yes, a little does go a long way – as it should, considering just like your favorite jeans, this stuff is pricey: $26 for a bottle of the newest denim must-have.