G-Star Raw denim didn't attract a cult following with glitz and gimmicks, but instead built an aesthetic movement on that profound feeling from finding a quality, bad-ass pair of jeans. 
 
Now, having rocked alliances with Land Rover and Amsterdam's Central Station Ferry, the subtly daring clothing company has christened the RAW CANNONDALE mountain bike.

A sophisticated piece of machinery stripped to the minimum, the bike has a matte gray body, a weathered brown saddle, and G-star Edition brown tires. 

Throw in the G-star edition rims, handlebar and fenders, and you've either got yourself a Cannondale bike that happens to be beautifully designed by G-star, or a G-star edition piece of art that also happens to be a Cannondale bike.

But you should still roll up your jeans so they don't get caught in the pedals...
KELLY O'REILLY

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