CONTENT RATING:

( 145 )

Shelby G.

11/06/2008

ok, so i just FLIPPED OUT when i saw Richmond, VA on here. My hometown has the coolest style and vibe, and the downtown shows are so great. Richmond draws people from all over, including amazing musicians and styles of every variety, and it's often overlooked. you just made my day, NYLON.

Lisa

11/06/2008

Woohoo! I'm from northern VA, but Richmond has a place in my heart. The vibe of Richmond is definitely one of the best. Thanks Nylon!

maria

11/06/2008

power to the hipsters

Lex

11/06/2008

O my! I'm so happy VA is finally getting some recognition! Fab style, I love it! Thanks NYLON. HATE ON IT!

Lex

11/06/2008

O my! I'm so happy VA is finally getting some recognition! Fab style, I love it! Thanks NYLON. HATE ON IT!

luella

11/06/2008

The clothes they're wearing arent that impressive, but its cool your recognizing other cities:) You should do that more often

maddie

11/06/2008

that one dude with the fanny pack looks ridiculous excuse my bluntness, im in a bad mood xD

caroline

11/06/2008

so i'm pretty mad at you guys for not telling me you were coming to my city. like, i would have seriously just been sitting on a curb all day waiting for someone with a camera to walk by, and then i'd get up and act not conspicuous. but regardless, these richmond kids rock too so it's fine. (ps, we're not really a college town.)

micaela

11/06/2008

I live in northern virginia, and i love going down to Richmond.I agree, it's nice to finally see Richmond get recognized. good job Nylon :)

jer

11/06/2008

These kids suspiciously look a lot like Portlanders . . . Then again, maybe it's just basic hipster style creed.

Chrissy

11/06/2008

woot! im so glad VA is getting some credit cause we got style!! <3 nylon!

Eric

11/06/2008

AH THIS IS AWESOME!!! I am from Northern Virginia outside of DC, but I have been to Richmond many times and love it! It's awesome that you guys focused on VA because it really is one of the most eclectic mixes of styles i've ever seen... I want more, please!

chlow

11/06/2008

um so what? kind of a let down

Becca

11/06/2008

Richmond is not a college town...if you're referring to VCU. Yeah the college is there, but its not a college town. But glad RVA is getting attention. We have such great spots like Carry town, the slip, ect. You like richmond style, you should come down the road to Norfolk and visit ODU.

Korey

11/06/2008

Um, what's so special about what they're wearing?

Philip

11/07/2008

FUK YALL GOTH RULES, RVA REPRESENTIN THE GOTH LYFTESTYLE FUKK U HIPSTERS, YALL HIPSTERS HATIN ON My BOI STEVEN

V

11/07/2008

People like to go with the flow I guess.

DJ Long

11/07/2008

No offense but this is not representative of richmond va fashion. This is just a rumours photoshoot. Rumours is just this store in richmond for you heads who dont know

h

11/07/2008

these street styles from the different cities are all starting to blur together and look exactly the same

h

11/07/2008

these street styles from the different cities are all starting to blur together and look exactly the same

A

11/07/2008

its RUMORS not rumours and honestly, theyre doing alot for richmond. if they got us on this map, that just shows theyre not "just this store"...

Oh,Lily

11/07/2008

I totally fell in loe with one of those guys danng I with they wou;d've shered their myspace url

Oh,Lily

11/07/2008

in love*

karolina

11/07/2008

looking all the same and not that impressive to me. posers.

Casey

11/07/2008

totally totally totally not a rumors photoshoot....all these photos were taken by my lovely business parter marshe, but most of them are simply of well dressed people that have walked by our store...i watched her chase after them with the sole purpose of getting Richmond some form of online fashion recognition...recognition for a city that has had to thrift shop or order online in order to look somewhat decent... Marshe and i are the 2 in the 666 shirts if you really fell in love with one of us Lily :)

aalqadaffi

11/07/2008

Definitely not a Rumors photo shoot. Just some of the stylish individuals you'll see in Richmond. There could have been more variety, but this is still true to live.

allison

11/07/2008

shut up karolina. THIS ROCKS.

Elephant

11/07/2008

I agree with all positive comments on this section. Youve made my day, and Richmond is one of the best cities on the East Coast. I live in NOVA and I visit there at least three times a month, because of constant parties and friends I have there.

Emma Bartley

11/07/2008

Awesome! I also live in Northern Virginia...maybe this weekend I'll take a roadtrip down to Richmond!

s

11/07/2008

god i love VA blipsters. rock on richmond, you rule.

Harrold

11/07/2008

Oh, a rashy beard and a scarf in 90 degree heat! So cool!Seriously, what is so impressive about dressing like a carbon copy cobrasnake loving hipster d-bag? The girls look pretty cute, but the guys look like a bunch of gaylords.

SARAH

11/07/2008

RVA/VCU represent! This is awesome. Yay Nylon!

yaya

11/07/2008

rumors store definitely. love richmond. and love my friends who are representing on here!

mary claire

11/07/2008

nylon, way to get down with the locals. rumors contributes heaps to our arts and style; gateway to richmond awesomeness.

lp

11/07/2008

Is it worth it, let me work it I put my thing down, flip it and reverse it. Ladies is doing it for themselves. Dont Hate, Congratulate. <3

natalie

11/07/2008

for those of you who have never visited and aren't impressed, rva is an awesome city with tons of style...so you should make a trip and you'll definitely be impressed! rumor girls, you all are fabulous! thanks nylon for featuring us!

Kerri

11/07/2008

Having lived in Richmond for the past 18 years of my life, I think Richmond "street style" is way more of an anomaly than the norm...but-- congratulations on giving my underrepresented home some attention and recognition!

marina

11/07/2008

rva represent! holla. richmond style and va going blue. coincidence? i think not.

DJ Drew.B

11/07/2008

Seeing this makes me so ridiculously happy. There are so many places in Richmond with people that look like they should be in a magazine. Richmond Street style is an insane mixture of New York, L.A., London, Tokyo, and Sydney styles and it works amazingly. Richmond you ROCK and you deserve this! On the other hand VCU is not stylish AT ALL. VCU has nothing to do with Richmond style there are a select few in the school that can be put into this catagory. And yes this is a Rumors photoshoot but look who else is getting Richmond style out there? NO ONE BUT RUMORS! And those photos are just a TASTE of Richmond style. so stop hating on Rumors and keep rockin your style! thanks buh bye.

DJ DREW.B

11/07/2008

Correction this is NOT a Rumors 'Photoshoot' Marshe from Rumors just happened to take the initiative and take pictures of stylish little Richmond kids and her photo blog was recognized my Nylonmag.com. Just lettin you kids KNOW!. Peace, Love and keep on looking GOOD! <3 Drew.B

Rebecca

11/07/2008

We covered Rumors in the last issue of Urge magazine. I completely agree with what has been said here about their contribution to Richmond's style level. Marshe's photos capture fabulous street fashion - a culture they are helping to stimulate. They also show the quirky beauty of the Richmond streets themselves: gorgeous old bricks and store windows, wild graffiti, and that funky old truck. Nice work, Nylon.

Derrick

11/07/2008

Richmond style is SICK! Thats all there is to it! Keep it up!

Legz

11/07/2008

What the hell? I just saw a link to this on online and half of these kids are my friends... Stephen (the dude in pink eating the apple) is the best dressed dude I know! But seriously, fashion is stoopid... and Rumors is cool because it has shows and sells local music...

sav

11/07/2008

I couldn't figure out if this was really richmond due to the absence of track bikes with colormatched wheels.

MAGICAL NEGRO

11/07/2008

YALL SoME haTErZZZ DAwG. GOTH LYFE. SNUG LYFE. WE GoT 9 white GuRlz all WaiTINg In liNe furr a LIUPSTICK PARTY. WHAT????????? Yall Ain T Got No LIipstikkk PartIEZ in Haterville.

GET FUCKED!

11/07/2008

Richmond has been looking amazing for years but Rumors has put that fashion into action. Sure, they got the new lines (which the lazy, more established shops are now suddenly starting to carry) but Rumors is known more for its culture. Walk by any given night and you can't tell if its a shop, gallery, club, theater, or community center. How many other cities can say their local DIY space is a boutique? You wish your town was this inspired (and cute)! Casey and Marsh� are literally re-rewriting the book on how to run a business. They live on the cheap and so we can have a stage, and they'll still be looking good long after you've dried up your parents' money. It ain't just a lifestyle, it's a new chapter in Richmond history.

A

11/07/2008

Not that great as to boast about it. Most people who say it's awesome and "richmond inspired" haven't really payed attention to anything but AA catalogs. Richmond doesn't really have a young hip identity that it tries so hard to set out because it's a college city. It's a mixing pot of kids from newport news, VA Beach, and neighboring Richmond counties so you can't it has it's own style when it's just cop out versions of NYC or Chicago. Cept Steven, and I love Zirchi

GET FUCKED!

11/07/2008

Right... because so many hipsters from NYC and Chicago actually grew up there! Isn't New York considered the world's mixing pot anyway? How do you reconcile that with your homogenous sense of style?

Emily

11/07/2008

cute style even though its a bit out there on the second to last one.

U.

11/08/2008

As a native New Yorker, I must say, stop the hate man. These people look like they're comfortable in these clothes and its something they like to wear, so chill out. People are saying "not original," or a blend of "hipsters from ny," but honestly, being on the streets of New York it all seems the same now. Its become one big blob of the same street style, and its been uninspiring, and you know its fake because a year ago more than half the people dressing like they are now, weren't then. In addition, a lot of the so called "hipsters" in ny did come from other cities, and states, but I notice a lot of them came here, and adopted what seemed like the new yorker style (to them) with maybe a small amount of their own in attempts to blend in, so I must say they're style isn't entirely original. However, a lot of the people in these photos look like they have a distinct personality, or something quirky about them. Let them have their fun!!!!!

Allison

11/08/2008

mmm...i love the first 2 plaid guys.

morgan

11/08/2008

omg...i live an hour away from richmond and my dad is from there. thats sooo cool

teddy

11/09/2008

Every pos feedback post on this subject comes from critics who either live there or used to. Not biased at all. I do live here and think the whole scene is pretty meh. It's like this army of the less than average. The mentality is "fuck it, who cares if I look dumb (or dreadfully out of shape)". You can see it when they dance, hear it when they talk and smell it when they don't bathe. Hate to come off like a hater, just pointing out the obvious. Don't try so hard at trying not to try so hard. peace

THE REAL DJ LONG JAWNS

11/09/2008

first of all my dj name is long jawns and not "dj long". so to whoever was trying to impersonate me good try dickhead. i support rumors to the fullest and theyve done nothing but push the best and unique style in richmond since theyve opened. whoever wrote that comment as me is probably sitting at home reading blogs all night and jerking off to pictures on the cobrasnake while pouring sparks all over their buttholes. sweet life bro!

EjO

11/09/2008

...yea when school (vcu) is in session richmond is exploding with colors. let it be winter break and its the same bimbos who dwell in the town...VCU= variety, Richmond= a capital city...without vcu richmond would just be in history books....GO RUMORS!

EjO

11/09/2008

...yea when school (vcu) is in session richmond is exploding with colors. let it be winter break and its the same bimbos who dwell in the town...VCU= variety, Richmond= a capital city...without vcu richmond would just be in history books....GO RUMORS!

chloe

11/09/2008

this is awful, scenee much? go to england go to england go to england :)- birmingham please

BAY BAY

11/09/2008

Not only is this a pathetic scope of representation, but also a trite urban outfitters ad. Please. Richmond was cool 5 years ago when you couldn't swipe your university ID for an 'indie' screen printed tee..not to mention that efforts such as this are what ruin the preservation of any type of individuality that has to be gasping for air at this point. It's over. And so is American Apparel.

April

11/09/2008

Not bad, but so uninspired.

EmGee

11/09/2008

i agree wih EJO. plus it's nice to see richmond exposed for other people to see, especially those who think Virginia is just a hick state with no culture (no offense to hicks).

S.

11/09/2008

Their style is much like Lake Orion.<3 That Kid With The Fanny Pack.:] He made my day.

Cristina

11/10/2008

Richmond is a great city full of amazingly creative people with great style. I only wish that there could have been more photos of the fantastic personalities in Virginia's capital city. Anyone who has spent time in Richmond knows that the kids there know whats up.

Katie

11/10/2008

I LOVE MY CITY!!!

Katie

11/10/2008

I LOVE MY CITY!!!

Janice

11/10/2008

Richmond fashion is awesome, crafty and maybe confined sometimes, but this photo shoot barely scratches the surface I dont wanna sound like a RVAscenester adherent, I just observe

candygrrl

11/10/2008

BLAHHHH. all the pictures would be shot at rumors....there is so much more to rva than this.

emily jane

11/10/2008

Nylon! You came to Richmond and I COMPLETELY MISSED IT! Come back! And tell me when you're coming this time!

frankzig

11/10/2008

hails to the true, hails to marshe. Smash the haters!

206.NW

11/10/2008

eh.. the hipster phase is running out. and notice two of the boys are wearing exact same blue zip-up hoodie. (images are right above each other). lame.

Hollis Beckner

11/10/2008

I can't believe Richmond is on NYLON! I grew up in Richmond, and could not be more enchanted with it! Yes, most of the photos are standard street style with a touch of hipster, the kids down south are really quite forward. Amazing independent designer AND vintage scene. Two enthusiastic thumbs up!

Hollis Beckner

11/10/2008

I can't believe Richmond is on NYLON! I grew up in Richmond, and could not be more enchanted with it! Yes, most of the photos are standard street style with a touch of hipster, the kids down south are really quite forward. Amazing independent designer AND vintage scene. Two enthusiastic thumbs up!

Hollis Beckner

11/10/2008

I can't believe Richmond is on NYLON! I grew up in Richmond, and could not be more enchanted with it! Yes, most of the photos are standard street style with a touch of hipster, the kids down south are really quite forward. Amazing independent designer AND vintage scene. Two enthusiastic thumbs up!

mel

11/11/2008

this doesn't even begin to capture richmond's style.no offense, you all look super cute, but this only shows one type of richmonder.i love rumors, but common.there are SO many other styles that completly rock in richmond.

Tru

11/11/2008

This isnt real.

d

11/11/2008

This is a poor portrayal of Richmond's style. I doubt these kids grew up in Richmond, seeing as this is a photo shoot for Rumors. While the clothing at Rumors is nice it is overpriced and too cookie cutter hipster. It looks like everything from Urban Outfitters and American Apparel with a tiny bit of DIY.

INYOFACE

11/11/2008

FUCK FASHION

whitney

11/11/2008

It is wonderful richmond is in nylon. from what i can see nowhere is rumors boutique mentioned until the haters got upset. So thanks for the free publicity. If you dont like the photos take some yourself. Rumors does more for the city than you can imagine. They have had over 500 bands play their store in the past year not to mention it is a second home to and many others.Not many 23 years old own their own business's. Go rumors. DOWN WITH HATERS. and it is a community space. Independent affordable art. Independent music. Independent sweat shop free clothing. If you disagree go in the store and meet the girls. I assure you that you have never m.et two more inspiring people. and if you cant afford a so called overpriced sweatshop free shirt then you could go to the consignment shop upstairs in the store and buy a shirt for 3 bucks. You clearly are a loser hater. suck on D's nuts D.

Vash

11/11/2008

YAY RICHMOND RICHMOND RICHMOND RICHMOND>>> RICHMOND YAYYYYYYY Hurray. I love the picture of steven in the fanny pack.I love that kid. As for diversity I wish there was some carytown looks and southside looks but i like the racial diversity. yay to go Rumors. I love you ladies.

Michelle

11/11/2008

wow,umm were do i strt im frm philly but i lived in VA for a year and i never saw anyone there dress lik this...i doubt any of these ppl are frm VA!

Mia

11/11/2008

yea im in philly to. we'd definately murda them when it comes to fashion.sry Richmond!!!!lol...

wamp wamp

11/12/2008

wamp wamp. kids look like shit. homegirl at the end is a smoke. these are the same kids who are always at rumors, and going to shitty dance parties at rumors. is this a rumors photoshoot? put on a fucking tshirt and some jeans and call it a day. noone around here is making a 'fashion statement' anymore. because everyone in the same circle dresses the same.

wamp wamp

11/12/2008

may i also add, that two kids, seperate pictures, are both wearing the same hoodie, probably sold at rumors. really?

Liz

11/12/2008

So I live a block away from Rumors. And I am an art student here in Richmond. And I know two of the guys in these photos. This is the Richmond scene. Love it or hate it, hipsters.

Niki

11/12/2008

I'm glad that this Rumors photo shoot got Richmond on the map, but that's really not representative of the city. Richmond really isn't a college town, it's just home to a college. That doesn't mean that every person in the city is a student or that every student in the city dresses alike. This blurb about Richmond should really have been extended to more than just that one block of the city- to where other people with other clothes hang out.

DHood

11/12/2008

oooo, show more. I know there's more there!

AMANDA

11/12/2008

im from new york and RVA has some really well dressed people. alex, top right, is chic as they come

Carole

11/12/2008

i'm so excited you guys went to richmond although I've def. seen much better in Richmond. Whatever happened to your fashion forward street style section in the magazine that used to take up a few pages. thats the reason a got a subscription in the first place.

Alex

11/12/2008

OMIGOD! I'm the one with the purple pants :D

Maddy

11/12/2008

So what if RVA is chock full of hipsters? THAT'S HOW WE LIKE IT. Some of the pictures are from Rumors photo shoots, but not all of them. And yeah, there's a whole lot more to Richmond style than this, but you just gotta see it to believe it.

kourtney

11/12/2008

OMG itss alexxxx get it ummm just get it!!! i looove you "]

alexis g.

11/12/2008

rumors is a great store with some really original, fun stuff. the clothes are all great to wear, and everyone looks like they know they're a badass. it's so cool that nylon did this! p.s. haha the vcu summer intensive kids look hoooooootttttt!

amandassss

11/13/2008

fuck yeah rva go casey =]

amaezing

11/13/2008

aw i used to go to school in va. one of my roomates is from there she should be on here. and i know a couple of wonderful musicians near richmond area, you'll be suprised on how they dress! i got them to come play at a fashion show i did awhile back, they should also be on here...only some VA people have great style! and it's really rare to find!

lame

11/13/2008

this is lame.store is wack. will close in 6 months. you are not cool. you just think you are.

phillygurl

11/13/2008

wack!!!!!omg plze tell me you dnt mean these ppl can dress.naww!!!im frm philly and i can def upgrade em!!!!!lmao

kamala

11/13/2008

Omg, love it, Richmond is so under rated when it comes to the F word ( FASHION )!!!!!!! bUT just like any other city we creat r own style!!!!!! U have the average person that just is, and then you have the select few that stick out of the so called Richmond Box!!!!!! Just keep your eyes open where there!!!!! We make are style r own!!!! Peace out and like i say " I dnt do Fashion I am Fashion."

christine

11/13/2008

whoa. so many haters. it's so cool to hate on people being active in our community. we all should thank marshe and casey for doing what others just talk about. richmond keeps getting better and better. keep it up! (sauce!)

Fuck4wheelz

11/13/2008

hurray richmond. I moved to richmond 4 years ago from northern va. Richmond is a mecca for kids all around va who don't quite fit it. How can you hate on a town that gives you Avail, Strike Anywhere, Best Friends Day and Slaughterama. How can you hate. Thankyou Nylon for coming to Richmond to take pictures. I wish there were more carytown and southside looks but i still think this is the coolest thing ever.

house of lukaya

11/14/2008

congrats marshe & casey! having grown up here, richmond made me proud on nov. 4th. very happy to see our town getting national press for some positive things rather than our not so positive past. kudos to the ladies running one of the few truly independent stores in town. to all the meanies, let me know when you open a business of your own, and then let me know how well you do pleasing everyone all the time. no, this is not representative of ALL the style in richmond, it's a slice, and a good one. the bottom line is... woman-owned, sweatshop-free, community involvement. again, let me know when you're doing the same. peace. lucretia (1717 e. main rva :-)

H&M LOVER!!!!

11/17/2008

Wats so amazing bout this someone please tell me...sry richmond ppl but this is so limited okay first of all this is supposed to be a mecca for ppl frm all around?ummm.naww.this photoshoot is onlli realli showing me one store.call me a hater if you must but i dnt see any variety.do all the college kids dress lik this there???more please!

Lilly

11/18/2008

Ok 1st of all richmond is the shiz. You will never find another city with such a high percentage of well-dressed people-and it's like that every day. I see the guy on the left in pic 17 around town and he is always wearing something innovative. Ya richmond has more to offer than indie style, but what people here do is take high fashion ideas and apply it to everyday life and then add a little guts. I'm glad we're finally getting some recognition. richmond IS a mecca for people. Do you think I could dress crazy and creative in NOVA? Really?

jack

11/20/2008

motherfuckers, richmond is not a mecca for people from nova, or anywhere else. this style looks silly.

sara

11/21/2008

richmond is lame. my roomate makes out with the guy in the middle with the blue hoodie on. all the time.

mama

11/27/2008

People who boast their love for H&M should not be able to have an opinion in a fashion forum. I mean seriously. Mass Production now thats attractive. The diversity is not found in the clothing. It is found in the people in the photos. I've met people in Virginia who hadn't met a black, spanish or asian person until they were in college. It is amazing that on VCU campus in Richmond Va that all types of people can be found around each other. Different races, Different sexes, Different sexual preferences, Different Religions but with similar style. That is what is so amazing about these photos. Living in capital of the confederacy many people would find it hard to believe that those pictures were taken in richmond.. that is the point. People who have lived here and moved away 5 years ago would probably have trouble believing that the pictures were taken here. The pictures are not a promotion for my store. It is a blazing victory fire saying that the youth are taking over Richmond. We will own the buildings we will own the bar we will make the laws. We are changing the future to make up for the past. IDIOT. and also Hater. The problem with this town is people are such haters and they dont appreciate shit. You have stores like Dominion,Pink, Need, Henry, House of Lukaya, Eurotrash,Clementime, World of Mirth,Plan 9,Vinyl Conflict, Velocity Comics, Chop Suey, Harrison st Coffee, Chop Suey Tuey, Recycles, Bunny Hop, you have bars like empire, cous cous, Helens, restaurants like Edo's and six burner 821 all owned by amazing people and its not enough to satisfy the lazy residents. You Live in a town where everything is within a three mile radius. i sent nylon these pictures because I am proud of my city. I am proud of Virginia we are not trailer park jerry springer dancing outlaw cousin fuckers. Which is how we have been betrayed for years in all types of media. why dont you get off your ass and do something. You think you know so much about the city why don't you help with the advancement of it. MAR-fucking- SHE'

mama

11/27/2008

People who boast their love for H&M should not be able to have an opinion in a fashion forum. I mean seriously. Mass Production now thats attractive. The diversity is not found in the clothing. It is found in the people in the photos. I've met people in Virginia who hadn't met a black, spanish or asian person until they were in college. It is amazing that on VCU campus in Richmond Va that all types of people can be found around each other. Different races, Different sexes, Different sexual preferences, Different Religions but with similar style. That is what is so amazing about these photos. Living in capital of the confederacy many people would find it hard to believe that those pictures were taken in richmond.. that is the point. People who have lived here and moved away 5 years ago would probably have trouble believing that the pictures were taken here. The pictures are not a promotion for my store. It is a blazing victory fire saying that the youth are taking over Richmond. We will own the buildings we will own the bar we will make the laws. We are changing the future to make up for the past. IDIOT. and also Hater. The problem with this town is people are such haters and they dont appreciate shit. You have stores like Dominion,Pink, Need, Henry, House of Lukaya, Eurotrash,Clementime, World of Mirth,Plan 9,Vinyl Conflict, Velocity Comics, Chop Suey, Harrison st Coffee, Chop Suey Tuey, Recycles, Bunny Hop, you have bars like empire, cous cous, Helens, restaurants like Edo's and six burner 821 all owned by amazing people and its not enough to satisfy the lazy residents. You Live in a town where everything is within a three mile radius. i sent nylon these pictures because I am proud of my city. I am proud of Virginia we are not trailer park jerry springer dancing outlaw cousin fuckers. Which is how we have been betrayed for years in all types of media. why dont you get off your ass and do something. You think you know so much about the city why don't you help with the advancement of it. MAR-fucking- SHE'

deephoney

12/08/2008

It's nice to see RVA get some love but all y'all who are so impressed by it must have grown up on a farm or something. It's a racist, clique-y, small time town whose art students take themselves way too seriously (as they are apt to do). Plenty of "cool kids" but few eccentrics.

BORINGGG

12/11/2008

The only girl who actually dresses like that everyday is the girl who works at crossroads, she's fly but everyone else is in a Rumors photoshoot. Try again. Harrison street's regurgitated BS is not representative of this city.

milo.

12/14/2008

These people have no style, nor do they have any sense of uniqueness. They're uniforms are the same as the fraternity boys who wear pink oxfords. Apparently, to get your photo taken all you need to do is shop at American Apparel.

Brandon

12/24/2008

Great way to recognize other cities, I love this! For stree fashion inspired illustrations, check out http://lactoseintolerart.blogspot.com

cori

01/04/2009

hell yea nylon! im so glad to see the 804 getting some well deserved attention! aside from the fashion, you should all visit the cap city just to party! rva <3

Madeline

01/04/2009

Aghhh gotta love the hipsters. Cool fanny pack, kid.

RICH SCENESTERS KILLED MY NEIGBORHOOD

01/14/2009

Unfortunately, most of these clothes come from Rumors. Conveniently, most of this stores� customers are upper middle class suburban kids that moved into Richmond from the richest of the rich suburbs in Virginia, that is Northern Virginia. I have lived in Richmond all my life, I have seen fashions come and go as with any other pop movement, and more than anything this store just acts as a form of self-indulgent scenester mental masturbation. You want to play their game, you�ve got to pay high prices and you�ve got to suck up or get the hell out of their store. Sure, many of the clothes are independently made, often American made at that, but how many store owners openly make fun of their customers when they walk in and they don�t dress like them? Rumors is a waste of space and is simply just a plight on the Richmond community. It attracts more people who are concerned about looking hip and fitting in than actually making a difference in the local community through and community service volunteering. Sure, listen to some spoiled college kid whose mommy and daddy floors their fashion bills, but all that this place does is further ostracize the non-conforming non-conformist. Although I love my city and what it offers, I will always think WAY too many people try too damn hard to fit a certain fa�ade, a certain visual aesthetic that will hopefully make them fit in (scenesters who pretend they are egalitarian and want to make a difference but instead they just get drunk and screw the place up). This gallery doesn't depict what's good about Richmond, and the chosen photos of clothes are not showing anything unique. As with any store, this store targets a certain look and let me assure any reader that most Richmonders can�t afford this shit nor do most teens and college kids dress like this. The owners are nearing middle age and sadly their targeted crowd�s ages never progress that much higher than a college kid. Places like Rumors convey a sense that this city is filled with a bunch of egotistical, pretentious, morons that are just trying to look cool and fit in with their respective cliques.

the fuzz

01/18/2009

WHAT HAPPENED TO INDIVIDUALITY? FUCKING HIPSTERS!

BitterSweet

02/04/2009

Love NYLON MAG. def appreciate va being put on the map for once. We have the best style out here, you just have to know where to find it!

jadore

02/20/2009

`clean, fresh

christina b.

02/21/2009

FASHION IS SRS BZNS YOU GAIS. so. yeah. while i appreciate that you ladies are giving it your all to put rva on the map culture and fashion wise, what did you really expect from this? two of those guys have the same hoodie on. that means one of two things: 1) this is an utterly faked fashion shoot using only clothing from your store (and a jacket from target lolol) or 2) two "random dudes" walking down a street on a typical day in rva just happened to be wearing the same exact hoodie with the same exact art on it. so either it totally misrepresents us or it makes us look entirely unoriginal. if you really have purely altruistic intentions, and don't just want publicity, methinks you would take an evening and hit up the spots to take some more diverse pictures. just my 2 cents. ps - will someone please give walking stereotype girl in the blue dress a cheeseburger? way to promote healthy body image, guys. wow.

christina b.

02/21/2009

pps - omg is that chet?!

Jeannie

03/09/2009

The style in richmond is beyond eclectic. I love how thney combine prints that are hard to match up with! Miami has a GREAT style scene besides the chongas and whatnot too!

eevone

05/28/2009

I think its more the kids in the college tht have fashion more than the city it self;ive been to Richmond and i hardley see it and im sure most of these kids arent even from richmond.Id like to see another city up here maybe Miami,or Cleavland,or Philly,or something with a more exciting not so 2007. Love you Nylonn

Brittany

06/17/2009

Way to go VA! Haha this makes me happy :)VCU is a sweet school.

Candice

06/26/2009

wow this is really great, richmond is probably the most fashion forward area in VA, In my opinion if these guys like the style in richmond they should visit West Van, it also has great style. ;)

Christina

07/18/2009

These are either BORING or they are so over the top they are just people trying to be WEIRD. There is no STYLE, they are just kids that are trying to be stylish, but don't want to really put in the learning factor? What ever happened to Chanel's motos? What ever happened to 'couture'? There is a time and place, and they seriously are off.

angie

08/17/2009

Not impressed

fuck dj long whateva

08/17/2009

vcu is the shittiest univ. there is. This indie/emo/hipster bullshit is fake.. bunch of fakers. A skid mark in the name of fashion...and who the fuck is DJ Long Jawns... heard some of his stuff...L.A.M.E.. vcu can suck on mah balls!

DV

09/02/2009

Have you people BEEN to Richmond? ...and, if so, have you been ANYWHERE else? If you're not familiar with RVA, here it is in a nutshell. You'll love Richmond if you enjoy: - civil war history - the "old south" - segregation and racial tension (i've even seen the rebel flag flying in front of a few homes out in the east end) - Panhandlers (huge problem in downtown Richmond) - apathy - drinking on porches - reading about debutante balls - getting lip service from strangers - watching hipsters (or hanging out with them - only the "deck" need apply): - Slow service - People yelling at you while providing slow service - "homeless" kids toting their booze in Gucci bags - making plans and changing them 10 times before you finally cancel - looking at paintings of horses - looking at sculptures of horses - "keeping up appearances" (a.k.a. hypocrisy) - social cliques - social retards - the status quo

Molly Frickin Lemon

09/03/2009

Nowhere else will you see a fanny pack ever so popular.

Krissy

09/10/2009

baha. i pretty much agree with everything christina b. said up there.

Lois

09/13/2009

because of this I def want to got to VCU. Im from northern VA also and when it comes to fashion mags we get no love lol its good to see VA on Nylonmag.com

Lois

09/13/2009

because of this I def want to got to VCU. Im from northern VA also and when it comes to fashion mags we get no love lol its good to see VA on Nylonmag.com

Chrissy

10/15/2009

FINALLY! bout time we get some credit ha. see now, richmond + fashion..nada. but colleges like VCU + fashion yea.

Chrissy

10/15/2009

FINALLY! bout time we get some credit ha. see now, richmond + fashion..nada. but colleges like VCU + fashion yea.

Sarah

10/18/2009

Is Nylon lowering it's standards? these clothes are not impressive at all..

maggie

10/25/2009

My friend Mars is on here (kid wearing fanny pack eating an apple) and I FLIPPED out. Hell to the yeah Nylon!

KODA

11/01/2009

Richmond ruuules! Fashion's awesome :]

Monica

11/02/2009

here's my little...rant. first off, i'm really glad to see richmond being represented in nylon. i go to vcu and i love nylon so it's a win win. second, however, some of the "fashionables" of vcu are snobs. not all. but most. i've heard a lot of things about the fashion majors there and it bugs me to no end about how some of these people think there better than everyone just because of their clothes which aren't even original. do i like urban outfitters, american apparel, topshop, etc? yes. but do i think i'm the bees knees because of it? no. a lot of people in richmond dress exactly the same which makes me feel like nobody is original sometimes. gah. i don't even know how to explain this situation. GAH.

Moriah

11/30/2009

i live maybe a couple hours away from here and ive lived here since i was five!!!! so for the ppl that have loads of crap to say...i totally agree with you! haha i hate it here.all it is is just jeans and a tshirt.its like wtf?!.i feel bad for the ppl that moved from like hollywood or miami.like really bad lol...i cant wait to get out of here and move to NY where its at!! i mean NYLON's there.where else would you wanna be?! :] i wish i could give this half a heart.maybe a third....

Natalie

12/29/2009

I <3 rva so props to them for trying. I do feel like these are some bad examples though, they don't do the city justice. VCU school of the arts is the number one public art school in the nation right now, 3rd if you include private schools and they have a really good fashion program so there are plenty of people there who know how to dress. It was just a bad hair day.

Sam

01/12/2010

holy s**t. RICHMOND!!!woohoo! i love richmond. its my home and i think its about time that we got to show how f-in cool we are!

Philip

02/25/2010

http://dirtyrichmond.tumblr.com/

M*

06/18/2010

Most of these are great, some not so much. They look like fillers. But mostly very awesome. And hey, Richmond, so not a college town. It is a city for one thing.

kim

06/24/2010

I live in RVA, born and raised, so this is pretty awesome! Richmond is full of eclectic people and styles, all mixed into one frikken amazing city! It should be showcased more often.

princess kathleene gabunales

08/24/2010

whenever you see people like these in the streets wherever it may be, it goes to show that they're thinking out of the box, unique and different in their way of lifestyle. they look comfortable and confident wearing those clothes, and that matters when it comes to fashion.

princess kathleene gabunales

08/24/2010

whenever you see people like these in the streets wherever it may be, it goes to show that they're thinking out of the box, unique and different in their way of lifestyle. they look comfortable and confident wearing those clothes, and that matters when it comes to fashion.

Becca

08/29/2010

I have many friends who attend VCU and everyone's right for saying this isn't a good representation of Richmond. Most of them make their own clothes and shop at thrift stores, not American Apparel, or Rumors?

Leah

08/24/2012

FYI not all these photos were taken by "MARSCHE WYCHE." A couple of them were taken by VCU Art Intensive students from 2008, me being one them (I have the jpegs to prove it). I find it insulting that you CASEY would credit them to someone else when we graciously did a shoot free of charge and gave you the photos to promote your measly store. Though it has been a few years since these were posted, as a photographer I deserve my credit.

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