If you saw more art school zombies at brunch this weekend than usual, there's a perfectly logical explanation for the smeared eyeliner and the faraway stares: Paris nightclub Le Baron opened their New York satellite on Friday night, and those who entered the three-story rave cave barely made it out alive. The magical monster was birthed by Andre Saraiva, a French artist-turned-nightclub-czar (or baron, as it were...) whose first love, street art, still rages as strongly as his parties.
See Andre's look book for Louis Vuitton sunglasses, starring Annabelle Dexter-Jones.
This month, Saraiva marries art and nightlife with a Moet et Chandon project. Riffing on Moet Rose Imperial's graffiti campaign from last year, Saraiva created a series of virtual doodles - hearts, bottles, zany smiley faces - that mirror his real life Parisian tags. You can log onto Moet's website, input an address into Google Earth, and tag it with your own message. (Or, if you want, with a bunch of gold stars and clouds.) The resulting art, which you can also make with a corresponding iPhone or Android app, becomes a JPG that you can Facebook, Twitter, or email to your friends.
See the Champagne Graffiti Project of 2011.
And just in case you need some booze to get your creative juices flowing, the Moet Rose graffiti pack is back on shelves for Valentine's Day - but this time, it comes with a paint pen and stickers (!!!) so you can slap lipstick kisses, love notes, or even a big pink middle finger on your lovely bottle of big pink champagne.
See Sonic Youth's DIY champagne bottle.
(You can also use the stickers on other things, like your notebooks, your cell phone cover, or the walls of Le Baron...)
Tag your favorite place at Moet.com/Rose
PS: Do you think this champagne could be a chaser after the Chanel wine?